Ogilvie Fleet has strengthened its daily rental operation with the appointment of Mike Yardley as daily rental sales manager.
In recent years, Ogilvie Fleet’s short-term hire business led by daily rental manager Ian Bennett has grown into a near £3.5 million turnover a year operation.
The company is planning to target non-contract hire and leasing customers with its offering.
Furthermore, Ogilvie Fleet has introduced its own fleet of around 130 vehicles - comprising early-terminated leased vehicles from a wide cross-section of makes and models - that enables it to offer customers a flexible lease product: essentially a long-term rental solution with the ability to return a vehicle at any time without penalty.
Jim Hannah, operations director at Ogilvie Fleet, said: “Ian and our daily rental team has been phenomenally successful in building up the business.
"Ian’s role has to date embraced both operations and sales and the volume of business means we are now at the point where we have recruited a dedicated sales manager.”
Bennett will continue to lead a seven-strong team following , but will focus on managing daily rental operations.
Meanwhile Ogilvie Fleet expects to further strengthen its dedicated daily rental sales team as future growth demands.
Presently the company's daily rental product is available only to its contract hire and leasing customers, but it is planned to roll it out as a standalone product.
Yardley has joined Ogilvie Fleet from Enterprise Rent-A-Car where he spent seven years having joined on the company’s graduate management training scheme.
"While there he progressed rapidly up the ranks as assistant manager at Scunthorpe and Hull East branches and manager at Grimsby, Rotherham and Hull West outlets before spending 18 months as business rental sales manager covering North, East and West Yorkshire.