Amid all the chaos and uncertainty of Covid-19 and the double lockdown, ARI has found a little quiet time for some introspection. With a new man at the helm of the UK operation since September 2019, the chance to reflect on the broad portfolio of services and take soundings from long-standing customers has led to a more focused business. All energy is now put into its core proposition of fleet management and the growing opportunity offered by finance lease funding.
UK managing director Nick Caller (pictured) describes the previous 15 months as “a time of learning”. He came from outside the industry, having been a customer of ARI while head of procurement at HP. His purchasing background stretches back 21 years.
“This enabled me to challenge the status quo,” Caller tells Fleet News during his first media interview.
“If you ask the ‘stupid’ questions, you often get interesting answers.”