In just five years as national logistics general manager at Iron Mountain Europe, Rory Morgan has overseen a 93% reduction in accidents and a 14% improvement on fuel efficiency figures.
The initiatives he has introduced include a vigorous training programme backed by the use of telematics to raise the level of drive performance.
The subsequent reduction in accidents has seen the 450-vehicle fleet make huge savings on its insurance premiums.
Morgan spent 15 years as a truck driver, which has given him complete understanding of the challenges and issues facing his drivers. He believes this knowledge has been a major help in his current role.
“If you haven’t actually done the job it makes it difficult to empathise with drivers,” he says.
Iron Mountain encourages its senior managers to go ‘back to the floor’ by spending time in each department, including with the drivers.
Morgan believes this level of integration will improve relationships and understanding, helping him to gain the support of management when implementing new policies.
He is looking at electric vehicles and driving policy consistency throughout the 4,500-strong European fleet to further improve efficiency and reduce costs.
Fleet News: What was your reaction on winning?
Rory Morgan: When I came to Iron Mountain, because of the speed of growth, they didn’t really feel like they were a transport company so people in transport roles did not have the right support or knowledge.
My remit was to make sure there was more continuity, consistency and the right procedures in place.
Now we have the right people, a training academy and some key initiatives in place for emissions and efficiencies.
Winning this award is recognition for the whole company and it’s a really good thing to take back to the drivers.
FN: How did you get into the fleet industry?
RM: I was a truck driver for 15 years. The company that I worked for was good at promoting within and drivers that showed promise were brought into managerial roles.
I worked my way up. I moved to Iron Mountain five years ago into a regional logistic role which evolved into a national role which incorporated the fleet.
We now have a footprint in 17 countries around the world ranging in various sizes of fleet and still growing.
FN: Which initiative has brought you the most success in the past 12 months?
RM: Our driver training links everything together and has been the focus for many years. When a driver comes for an interview they go through a stringent process of training and vetting.
The probation period is accompanied by assessments and further training in all aspects from driving to customer interaction.
We also carry out refresher training, reactive training if drivers have had an accident, proactive training and courses to keep driving efficiencies and savings.
FN: You have recently installed GreenRoad – how do you rate it?
RM: We trialled it last year on 30 vehicles and had excellent results. Fuel efficiency improved by 14% and accidents dropped 93%.
We have installed it across the whole fleet in the UK and Ireland, which enables the trainers to build a profile of the drivers.
We are now working with IDS for online risk assessments and driver licence tests so we can individually rate drivers and target training.