In the week following Brake Road Safety week, fleet decision-makers came together to discuss their own safety initiatives at a Fleet News roundtable, sponsored by Trakm8.

Technology is playing a starring role, with a blend of telematics, video and software giving fleets access to huge amounts of data which is underpinning their risk management policies. Most are using the insight to measure driver behaviour and inform the training and support programmes.

Fleet News: What initiatives have you introduced to improve drivers’ skills?

Shaun Atton, Auto Windscreens (pictured): We use telematics as a coach-and-reward scheme, not as a stick. We look at all events and have camera footage which shows the reason for the incident – it could be someone breaking hard because a child has run out into the road, for example. The data drives our driver training but, even before someone goes out onto the road for the first time, they receive training.