Fleet News

Rover not for sale, chairman tells BMW dealers

BMW'S chairman has moved to quell fears that it is to sell Rover just three years after it bought the car-maker from British Aerospace. Bernd Pischetsrieder has written to all BMW dealers in Germany to restate the company's long-term commitment to the Rover brand.

The move follows persistent speculation both here and in Germany that BMW is planning to sell Rover to Chrysler, with whom it already has a number of collaborative projects. A Rover spokesman said a substantial number of BMW dealerships were making significant investment in the Rover franchise and BMW was keen to confirm that their commitment would be rewarded.

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