Fleet News

Demand for Jaguar S-type likely to hit supplies to fleet sector

BUSINESS market supplies of Jaguar's new S-type look set to fall well short of demand when the range goes on sale in spring next year. Pre-launch interest is high - but little more than 6,000 examples of the luxury car firm's crucial executive sector challenger, which makes its world debut at the International Motor Show at Birmingham in October, are likely to made available to fleets.

'Many of our dealers are already holding orders which are backed by deposits, but we're afraid it appears customers are in for considerable waiting periods. All the indications are that we could well sell double the number of cars which will reach UK showrooms next year - S-type will be subject to pretty long lead times,' said marketing director Phil Cazaly.

Jaguar is expecting the business community to account for two thirds of the 50,000 annual global sales of the compact model. The firm's 95-strong UK dealer network, which has full responsibility for fleet registrations, is in line for just 9,000 examples of the car which is expected to be a fierce competitor to mid and upper-range Mercedes Benz E-class and BMW 5-series saloons when it becomes available in spring.

'With an entry price around £28,000, S-type will be right on the button in terms of fulfilling a dream that we know exists with many potential corporate buyers,' said Cazaly. He added the improvement in retained values was giving the Coventry firm new strengths.

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