Fleet News

VWS wraps up Coca Cola deal

VEHICLE Wrapping Services signed a deal with Coca Cola at Fleet Show 2000 to custom wrap 20 of the company's vehicles to support the launch of the Coca Cola glass bottle campaign in the UK. VWS uses self-adhesive vinyl film to livery all manner of vehicles, which it claims cuts the cost of repainting them at the end of their life and enhances residual values.

The deal includes wrapping three rickshaws, two HGVs with 45ft trailers, jeeps, ice cream vans, milk floats and three American-style delivery vans in the Coca Cola livery. Mike Phillips, who heads VWS, said: 'The vehicles will be going all over the country this summer promoting the Coke bottle. We are delighted with the contract.'

VWS also had inquiries from Dixons, Tarmac, Kwik-Fit and the Red Cross. The company demonstrated how the vinyl layer is applied on a taxi at the show. Phillips added: 'We have had more than 100 serious leads at the show and expect to pick up a lot of business.'

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