Fleet News

Secret survey aids Honda's fleet bid

RESULTS from a secret Fleet Show survey are helping Honda line up a new bid for a greater share of the company car market. Executives from the Japanese firm mounted a clandestine operation at the Birmingham event as part of a major research programme involving the next-generation Accord range.

Fleet NewsNet understands that more than 50 influential fleet buyers were approached and asked to view a D-segment concept car behind closed doors at the NEC complex. After each viewing session, requests for comments and opinions were sought. Honda UK fleet sales chief Nicholas Phillips admitted: 'This was part of work we're carrying out in advance of the 2003 model-year Accord. When planning to launch a completely new range into such an important sector, you need to start gathering information at least two years in advance.'

Honda UK arranged for a Japanese-market Avancier estate car to be used at the NEC. Phillips said: 'We showed a luxury estate merely as a start-point in our discussions. It has a combination of performance, space and style that is of interest to us and we wanted to gauge fleet reaction.'

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee