The chief executive is Roger Johnson, who was chief executive of Peugeot-owned Robins & Day Leasing before moving to head up Nissan's Aprite dealer group in 1997. Freeserve says it hopes to sell 10,000 cars this year and is finalising partnership agreements with 'a number of vehicle re-marketing firms' through which it will supply ex-fleet vehicles from contract hire companies.
Johnson said: 'We will be selling vehicles from a maximum of three re-marketing firms through confidential agreements. The cars will be three-year-old ex-contract hire cars.' The website also advertises unregistered cars from Hyundai, Skoda and Mercedes-Benz, full UK-spec European imports and pre-registered W-reg vehicles with delivery miles from Ford, Nissan, Renault and Toyota at up to 33% less than UK prices.