Fleet News

Internet to the rescue for UK's switched-on auction firms

THE internet proved an ideal way for auction houses to keep business moving with customers, who were unable to reach physical auctions because of the lack of fuel.

Jonathan Holland, director of Manheim interactive services, said the crisis led to a 50% increase in dealers signing up for Manheim Online, particularly Cyberlot, the vehicle purchase facility.

BCA's customer affairs director Tom Madden added: 'We are also proactively using our online Auction View service and Digital Imaging to promote our closed sales programme and minimise any possible disruption.

'The majority of vehicles offered through BCA's manufacturer programme for the duration of the fuel crisis will be image-captured and displayed in the catalogue and stock locator sections of Auction View. Attendance has undoubtedly been affected in the auction halls, but bidding remains bullish and prices are firm. Higher levels of fax bids were also being received.'

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