JAGUAR is planning to expand in the German fleet market with a target of 10% of its sales there, writes sister magazine Fleet News Europe.

Stefan Schulte, sales director of Jaguar in Germany, thinks the brand will be well received by corporate customers, even though it will compete head on with well-established vehicles like the BMW 5-series, Mercedes E-class and Audi A6. 'We have found that the Jaguar brand name finds acceptance among those individuals who are entitled to drive upper-mid-category vehicles,' he said.

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