The firm, now owned by the AA, claims its system is the most advanced in the country with a two-year head start over the competition, and is part of a seven figure investment by the AA in the business.
Aiming at the UK's top 50 leasing companies, Tyreserve believes its new online facility will completely change the way the market works, cutting down on 70% of the work involved in authorising tyre replacements and cutting cost out of the process. David Goodyear, general manager of Tyreserve, said: 'Competing tyre management systems are very labour intensive and prone to inaccuracy. Much of the work is carried out by phone and fax, whereas we have automated the process and removed layers of expense.
'This new management product is streets ahead of anything else available to fleets. 'It really emphasises the technological lead we have built over our competitors with our continual investment in the Tyreserve platform.
'Just by sitting at their PCs for a couple of moments, fleet managers will be able to change the parameters of their tyre policies right across the entire Tyreserve network. Our lack of a tyre management service has made it difficult to compete for some of the largest contract hire and leasing company accounts. With a product this advanced, we can expect to make some gains.'
Goodyear said Tyreserve had at least three major contracts with top FN50 leasing and contract hire firms in the offing, which will be announced over the next couple of months.