NISSAN has cut the price of all diesel Primera models to increase its share of the diesel market in 2003. It has also increased specification on S grade models. On-the-road prices for Primeras powered by the 124bhp 2.2-litre common rail diesel engine have been reduced by £500, making the premium for diesel £500 more than a 2.0-litre petrol model.
Meanwhile S specification cars now have a colour display monitor and rear electric
windows as standard.
Nissan has been surprised by the take-up of higher specification cars in the UK (30% of new Primeras sold have been either SVE or T-spec models), so it has tried to boost the appeal of the entry-level models.