Fleet News

DHL relaunch creates largest logistics firm

DEUTSCHE Post World Net (DPWN) has relaunched its parcel, express and logistics business under the new DHL brand, creating the world's biggest single logistics company.

In late 2002, DPWN increased its shareholding in DHL to 100% and since then has concentrated on consolidating DHL, Danzas and Euro Express into the new DHL.

The new DHL relaunch programme began this week with the rebranding of approximately 44,000 vehicles across Europe with the new red DHL logo on a yellow background.

The integration of the three businesses under a single brand will create the world's biggest single logistics company, the company said.

Deutsche Post World Net chose to focus on the DHL brand due to its well-respected global presence and widely recognised values of reliability and speed.

Dr Klaus Zumwinkel, chairman of the board of management of Deutsche Post World Net, said: 'We see DHL as the Coca Cola of logistics, ranked among the best-known international brands in the logistics sector.'

The courier and express business, previously DHL; the parcel business, previously Euro Express; and the logistics business, previously Danzas; will be consolidated worldwide under the new brand. In Europe alone, at least €130m should be generated solely through the consolidation of the networks.

The new DHL brand will be rolled out on all vehicles, aircraft, buildings, stationery, packaging and corporate fashion under natural replacement cycles with the minimum environmental impact. For example, the 44,000 vehicles will be rebranded using adhesive decals, not re-sprayed.

DHL UK currently employs 3,500 staff at 50 locations and operates 1,600 vehicles. Danzas employs 1,241 people at 34 locations and operates 174 vehicles.

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