Fleet News

Webwatch: Anniversary site with a human touch

TO celebrate its 12th birthday, a ‘non-fault’ vehicle replacement firm has hit the lights on a new website at www.driveassist.co.uk, designed by its marketing agency Q Marketing & Media.

The company operates a privately-owned fleet of around 9,000 vehicles, operating out of 14 UK depots.

Its website is sensibly designed with a straightforward layout, making effective use of its corporate identity. On its homepage it outlines a bit of its history, its ‘mission statement’ and even invites comment on the site redesign from users – a welcome, human touch. There is also a subtle use of Flash software on the home page, allowing the use of some simple images demonstrating the corporate logo and branded vehicles.

The key strength of the site is how it packs an enormous amount of information about is that it details the business without make the site overly complex. Drive Assist is determined to press the point that it offers a lot more than just vehicle replacement, from a range of accident-related insurance products to corporate rentals and vehicle sales through its Nottingham-based car supermarket, the Millennium Motor Group, and Trade 2000, a wholesale division of Drive Assist.

Each offerings is presented simply through a horizontal menu bar. Click on each and there’s a short explanation with left-hand sub menus offering more details.

Occasionally there are further links within the text, for example there’s an FAQs list in the Client services section, a glossary of terms and, soon, there will be a downloadable claim form. But the site never gets overbearing.

There are some excellent finishing touches too – clear directions and a good map of the Drive Assist head office, a career opportunities section and a rather cosy introduction to the board of directors, complete with sitting-on-the-sofa picture and individual biogs.

The lowdown:

The site: www.driveassist.co.uk

We like:
A simple to operate site, providing lots of information without getting confusing

We don’t like:
Undersells its corporate identity. The homepage logo is too small

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