The company has enlisted the help of DriveTech (UK) and its ‘A-Z management route’ called The Journey.
The programme involves 200 company car drivers and 600 car allowance and casual drivers.
About 200 high-mileage drivers deemed most at-risk have so far completed an on-road driving course and this month will see lower risk drivers undergoing a CD-Rom or online driving risk assessment.
Mark Sayer, who worked for Wiltshire Police for six years before joining BSkyB 18 months ago as its group head of health and safety, said: ‘We are a high-profile organisation and it is imperative that we have in place, and actively pursue, measures to reduce the potential for injury and fatalities among our driving employees. Occupational driving has been highlighted as a key risk area across the media industry.’
BSkyB fleet manager Sara Cook added: ‘Minimising occupational road risk requires collaboration between health and safety, fleet operations and senior management. It’s because we are taking a seamless approach that we will reduce driver, vehicle and corporate risk within BSkyB.’