Pre-tax profits leapt to £6.5 million in 2004 as the company consolidated on a number of business wins that reflected growing demand for its services throughout the Continent.
Salvatore Catania, chief executive officer of Europcar International, put the massive growth down to the quality of the firm’s services and staff, its mix of corporate and franchised sites and a focus in innovation and quality.
Unveiling the firm’s annual results in Paris, he said: ‘In the past few years, the UK has shown good development and innovation in terms of quality and services.
‘Across Europe, we have once again achieved the aim that we set ourselves some years ago, to be the most profitable car hire company in the European market.
‘But what makes us really proud is that these results have not been achieved at the expense of the development of the business.’
Globally, the firm revealed pre-tax profits were €83.9 million last year, a rise of 16% on 2003, while turnover was up 6% to €1,172 million.
Catania added: ‘Becoming the European leader in our sector is not an end in itself. It is the consequence of a global strategy.
‘We are concentrating all our efforts on gradually becoming the market leader in every single country in which we are present.
‘Based on profit and quality of service, we are now market leaders in Spain, in Portugal and in Italy and we are continuing to make headway in France, where we are now in second place.
‘Our aim is to reinforce our leading position in each and every country in order to consolidate our position as Number One in Europe as a whole.’