The company has already implemented several safety initiatives in its European markets, including the introduction of an online driver safety program.
Now the focus is on community road safety following the launch of an online road safety board game.
The company is adapting and rolling out the game for use by schools.
By targeting schools across Europe, the partnership aims to educate young people in key road safety issues in an engaging and informative way, as well as fostering international relations.
Participants are required to complete journeys totalling 1,000km around an online board with the objective of building up as many safety points as possible by answering questions correctly.