Nikki Chamberlain joins Easi-Drive this month, with a wide-ranging remit and a chance to shape the function for the organisation.
Chamberlain will be responsible for developing a strategic marketing programme based on the corporate business plan; identifying and targeting new and relevant market segments; management of prospect and customer databases; and actioning appropriate tactical activity plans.
She will also be looking after external agencies to ensure all marketing activities are effectively co-ordinated and consistent.
Chamberlain brings 13 years of marketing experience to the role. Gareth Berry, director, said Nikki stood out. “She has the drive and energy to take us to the next level. We do need to get the marketing function properly established in-house, formalise the process and ways of working across departments and improve internal efficiencies. It will be a challenging task but I am confident she will do a great job for us.”
Chamberlain says: “We want to continue raising awareness of the Easi-Drive brand and make sure we are recognised as a credible, ethical, stable business within the industry and establish a presence for the company in new target markets. I am looking forward to getting started.”
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