Fleet News

Easi-Drive appoints new marketing manager

Nikki Chamberlain joins Easi-Drive this month, with a wide-ranging remit and a chance to shape the function for the organisation.

Chamberlain will be responsible for developing a strategic marketing programme based on the corporate business plan; identifying and targeting new and relevant market segments; management of prospect and customer databases; and actioning appropriate tactical activity plans.

She will also be looking after external agencies to ensure all marketing activities are effectively co-ordinated and consistent.

Chamberlain brings 13 years of marketing experience to the role. Gareth Berry, director, said Nikki stood out. “She has the drive and energy to take us to the next level. We do need to get the marketing function properly established in-house, formalise the process and ways of working across departments and improve internal efficiencies. It will be a challenging task but I am confident she will do a great job for us.”

Chamberlain says: “We want to continue raising awareness of the Easi-Drive brand and make sure we are recognised as a credible, ethical, stable business within the industry and establish a presence for the company in new target markets. I am looking forward to getting started.”
 

For a full list of fleet suppliers and contract hire companies, come to our suppliers page.


Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee