Tracker has announced the appointment of Kriss Cocomazzi as head of field sales. Bringing over 18 years’ experience in brand communications and sales and marketing, Cocomazzi will play a key role in promoting Tracker’s fleet and stolen vehicle recovery (SVR) offerings to the trade and consumer markets.
Cocomazzi specialises in the creation and implementation of results focused sales strategies. Prior to joining Tracker she was sales director of Awards International, strategy and marketing director at Rentokil’s CityLink, and held senior-level positions with the likes of npower, Nightline and Chrisanne.
Cocomazzi says, “Not only is Tracker continuing to lead the way in the markets it currently services with new products and innovation, it is also forging new opportunities by applying its award winning technology to wider markets. This makes it an ideal time for me to bring my strategic sales and marketing expertise to the fold to maximise Tracker’s strengths. I’m particularly excited to be joining and leading a dynamic Tracker Sales Field Team at a time of business expansion.”
Stephen Doran, managing director for Tracker, adds, “This appointment forms part of our on-going investment in industry expertise, as we continue to strengthen our Senior Management Team. Kriss brings a high level of sales knowledge, combined with an enthusiasm and vision for the potential of Tracker’s SVR and fleet solutions. With unrivalled experience building and implementing sales and marketing strategies, Kriss is perfectly placed to promote the Tracker brand and achieve results in the trade and consumer markets.”