BMW has increased it's profit forecast for 2010 up 10% as they believe that demand for luxury cars in Europe is proving to be more resilient than expected.

A 10% rise will equate to 1.4 million units sold, sales grew 13% in the first half of 2010 owing to growth in sales from China and demand for new models.

BMW are confident that sales will continue to rise provided the economic recovery continues.

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