Overinflated driving insurance costs could be a thing of the past thanks to an initiative which could encourage cuts in premiums by up to 35%, says mycamerawitness.

Car insurance premiums have reportedly risen by 12% year on year and a key factor behind this rise is the increase in the volume of fraudulent personal injury claims. This includes deliberately staged crashes resulting in insurance pay-outs, which has a knock on effect for all drivers, but particularly young drivers and those with limited driving experience.

Young driver, Max Curtis-Donnelly, saved over 20% on his insurance premium by having a camera fitted to his vehicle after receiving advice from London based intermediary Allen and Allen. Steve McPherson of Allen and Allen said: “The use of the camera helped us secure Max’s renewal business. I anticipate that the insurance market is going to change dramatically following the introduction of this technology”.

To help combat rising premiums, mycamerawitness has launched a new product to aid motorists. mycamerawitness is giving away Motorist Protection Packs worth up to £320 which include a specially designed state of the art high definition in-car camera, a hazard warning light, high visibility jacket and hazard warning triangle.

The in-car camera records and retains data about each car journey made by the driver. This footage can then be used to demonstrate how the car has been driven and will help insurers establish liability early and reduce claims cost, helping to lower insurance premiums.

Len Hope from mycamerawitness says: “Insurance fraud is now becoming a major issue in the UK, and tactics such as staged accidents are driving up insurance premiums. Action needs to be taken now. The camera will help protect drivers against fraudsters and the millions that they cost legal drivers each year.

Len Hope continued “Any motorist that calls us to inform us of a non-fault accident in which they have been injured will receive one of our high tech cameras to ensure that they remain safe on the road in future.”

The mycamerawitness system can be fitted simply and unobtrusively to most vehicles and records the vehicle’s progress on journeys – capturing any incidents involving other road users in order to support any claims made.

The camera can also be used by inexperienced drivers to prove to insurance companies that they are safe drivers, with some insurers agreeing to reduce their premiums on the condition that young drivers install and use in-car cameras.

If a non-fault accident reported to mycamerawitness does not involve an injury, but a replacement car is provided, the driver will be provided with an effective tracker device for their car. The device sits discreetly inside the car and in the event of the car being stolen, it can be easily located by mycamerawitness. This aids with the recovery of the car, helping to protect a driver’s no claims bonus.