Fleet News

Masternaut bolsters pan-European executive management team

Masternaut has appointed four senior executives to local and regional leadership positions, to roll out the company’s go-to-market strategy.

They are: Nick Walker, managing director, Masternaut Germany and head of Central Europe; Marc Trollet, general manager, Masternaut France; Martin Krona, general manager, Masternaut Nordics; and David Brazell, general manager, Masternaut Spain and Portugal.

The senior hires, who, together bring more than 80 years of senior management experience within the high tech and telematics arenas, mark an important period in Masternaut’s corporate evolution.

Following the merger of Cybit and Masternaut in the second quarter of 2011, the new company, which retained the name Masternaut, announced a series of deals, including a strategic agreement to jointly develop and market machine-to-machine (M2M) solutions with Telefonica.

In addition to ensuring the strategic implementation of Masternaut’s go-to-market strategy, the executives have been tasked with evangelising “telematics 2.0” as one of the fastest-growing and most promising business-to-business technologies.

Masternaut CEO Bill Henry said: “Moving forward, we have plans that involve achieving rapid growth in new markets, whilst consolidating our leadership position in more mature markets.

“All the while, we are listening to customers, ensuring innovation across our product and services portfolio, and exploring new business models that will help more mid-to-large size companies enjoy the business benefits of telematics.”

Click here for telematics best practice and procurement insight

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