Fleet Alliance has appointed experienced daily rental sales executive Usman Ahmad as product specialist for its daily rental offering, Flexi Hire.

Ahmad, 28, who holds a Masters degree in business studies and IT plus an MBA, previously worked for Enterprise Rent-a-Car for five years, rising from graduate trainee to branch manager.

“There is an excellent opportunity to grow our Flexi Hire offering and take it to the next level. Fleet Alliance is a dynamic, young and progressive company and I’m relishing the challenge,” he said.

Fleet Alliance has seen dramatic growth in Flexi Hire in recent months for a number of reasons, including the growing delivery times for new vehicles from all the major motor manufacturers, the provision of interim vehicles for new starters, plus short term contracts and airport hires.

“We believe there is a real growth opportunity for our Flexi Hire product and so have appointed an experienced specialist in Usman to help grow the product and develop it still further,” said Fleet Alliance managing director Martin Brown.