Morgan Lecoupeur is appointed director of marketing for Peugeot UK replacing Christian Stein. Morgan takes up his position this month and will report to managing director of Peugeot UK, Jon Goodman.
Lecoupeur is a Graduate of the Audencia Business School in Nantes and has been with Automobiles Peugeot since 1998. Multilingual – he speaks French, German, English and Arabic, and joins the UK team from Peugeot Austria where he was Director of Marketing & Quality.
Lecoupeur arrives at Peugeot UK at a time of brand rejuvenation with multi award winning new products and class leading environmental credentials helping to transform the Peugeot Marque. With a return to form with vehicles acknowledged for their exceptional ride and handling characteristics, Peugeot this year will be the first automotive brand in the world to offer a diesel hybrid with the launch of the 3008 HYbrid4.
This month the new Peugeot 508 goes on sale and has already won critical acclaim from the UK media.