FleetGenie a new mobile workforce and fleet management system incorporating vehicle tracking, route optimisation and mobile device management has been launched.

The system enables any organisation with a mobile workforce and fleet operation to benefit from advanced routing, embedded satellite navigation, tracking and workflow management technology.

FleetGenie will run on any GPS-enabled hand-held computer or PDA using the Microsoft Windows operating system. It is fully customisable making it is suitable for a wide range of applications such as van delivery, service engineers, skip hire, asset management, inspectors, field engineers, insurance loss adjusters and mobile sales.

A breakthrough of this new system is the mobile application with embedded satellite navigation. This approach eliminates the need to interface the route optimisation software with additional navigation software or hardware. In addition, FleetGenie’s architecture has been designed to make data interchange with any back office business system simple.

Meanwhile, the FleetGenie management dashboard allows control and monitoring of all functions including full mobile device management, vehicle tracking and the report designer.

FleetGenie is seeking vertical sector specialists to help promote the new system to the mass market. Mark Dale-Lace, director of FleetGenie, said: “This new mobile workforce and fleet management product will open new opportunities for back office software providers and solutions specialists as it is quick and easy to integrate with any vertical market solution.”