Fleet News

Osborne to deploy GreenRoad

GreenRoad has announced that Osborne is rolling out the GreenRoad service across its property services sector fleet of 169 small vans in the UK with the aim of improving the safety of its drivers and vehicles.

Osborne selected GreenRoad because of its ability to provide instant feedback to drivers about unsafe manoeuvres using the traffic light LEDs on the dashboard.

“As we continue to improve our accident rate and driver safety we are always looking at ways to continuously improve,” said Paul McCulloch, group supply chain manager, Osborne.

“We evaluated a number of options and realised that GreenRoad was the only service that could both change driving behaviour and sustain that change.”

Osborne is also planning on introducing an incentive programme to keep its drivers motivated to drive green and to introduce an element of competition between managers and their teams by rewarding those drivers with impressive results.

“The construction industry takes on-site health and safety very seriously, yet employees are often most at risk when driving between sites. There is a groundswell of interest in driver safety in the construction industry and Osborne is leading the charge in tackling this issue,” said Aidan Rowsome, general manager, GreenRoad Europe.

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