Fleet News

Ford closes its centenary year as UK market leader

Ford secured 15% of the UK's total 2011 market, selling 265,894 cars in the UK last year, down from 280,364 in 2010, during an intensely competitive trading period.

Ford Fiesta was the UK car sales leader again in 2011, having taken the position from the Ford Focus in 2009, with 96,112 registrations. In its launch year, the new Ford Focus increased sales from 77,804 to 81,832, compared with 2010, and the new Ford C-MAX and Grand C-MAX combined to more than double sales from 8,357 to 18,925, compared with full year 2010 C-MAX sales.

Meanwhile, the Transit helped account for a significant growth in Ford CV sales in 2011, totalling 71,607, up from 62,308 in 2010. Ford Transit sales alone were up from 46,300 in 2010 to 56,363 in 2011, representative of sales increases across the whole Ford CV range in 2011. Apart from Transit, Ford Fiesta Van, Ford Transit Connect and Ford Ranger all increased sales.

Mark Ovenden, Ford Britain managing director, said: "Ford's 2011 sales performance benefitted from a combination of our best-ever range of vehicles, advanced technology engines, including the new low-CO2 EcoBoost engines, and the unrivalled strength of our dealer network.

"More people choose Ford over any other vehicle brand in the UK and as we face economic uncertainty and intense competition in 2012 we will look to satisfy the needs of our private and business customers through the introduction of a number of new models and technologies, starting with the launch of the new Ford Ranger and the introduction of the 1.0-litre, three-cylinder EcoBoost engine in Ford Focus."

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