Fleet News

Enterprise wins innovation award for diversity

Enterprise Rent-A-Car has won the ‘Innovation Award’ in the Race for Opportunity Awards.

Race for Opportunity is the race diversity campaign from Business in the Community, a charity that stands for and encourages responsible business throughout the UK.

Enterprise Rent-A-Car won the award for its diversity scorecard initiative - a 25-page guide and in-depth measurement tool – which was created collaboratively with Enterprise’s national diversity team.

From improving recruiting percentages of women and black, Asian and minority ethnic (BAME) employees to finding more diverse local suppliers, it was designed to encourage regional managers and HR teams to focus continually on diversity in many areas of the business.

Its goals are to give the company’s local business units the opportunity to identify the scope for further diversity opportunities within their business; provide them with ideas to consider making their own; and share best practice.

It also acts as a tool to measure success, offers tips on monitoring and provides groups with valuable case studies.

Mike Nigro (pictured), managing director for the UK and Ireland at Enterprise Rent-A-Car, said: “Diversity is a vital part of our business model, not just a ‘feel good’ programme.

“The Scorecard helps bring our values to life and gives our management team practical advice and examples to integrate into their business plans in a simple way; it is not over-complicated or complex, which makes it sustainable for the long term.”  


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