Tyre specialist ATS Euromaster says helping fleet operators to reduce running costs will be its number one objective at the Commercial Vehicle Show 2013.

ATS Euromaster will use its 150m2 stand to reinforce how it works with customers to reduce vehicle operating costs and improve tyre life, safety, uptime and fuel economy. Van service, maintenance and repair (SMR) will also take prime billing on its stand. This is to reflect the £14 million investment made over three years to expand its non-tyre offering.

Peter Fairlie, group sales director, says: “Third-quarter GDP data shows the UK is out of recession, but the economy is only inching along with minimal growth. As a result, vehicle operators need to be managing their running costs closer than ever before; almost every conversation we are having with fleets right now is about delivering savings.

Looking ahead to the Show, he adds: “ATS Euromaster service more van and truck tyres than anyone else. We want to use this experience to help additional fleets reveal the changes we can make together to secure genuine improvements in efficiency. We can help them put their hands right on the cost levers.”