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New ‘pay how you drive’ cover from AA Insurance

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AA Insurance, has turned to technology to launch a new ‘pay how you drive’ policy. Called AA Drivesafe, it provides the tools to help drivers, especially new and inexperienced ones, improve their driving safety.

AA Drivesafe tracks driving behaviour using a small electronic ‘Drivesafe Box’. The box, about the size of a packet of playing cards, is discreetly installed in the car and it measures speed, types of road travelled on, time of day and night, braking and cornering.

The data is then presented to users in a way that will help them improve their driving safety and, in so doing, can lead to lower insurance premiums.

Simon Douglas, director of AA Insurance, said: “It is likely to appeal to inexperienced drivers as well as parents, whose youngsters have their first car. Parents know driving behaviour is being tracked by a system that also provides crash, breakdown and theft alerts.”

Compared with standard inexperienced driver policies, premium savings of up to £850 could be achieved, the AA says.
 


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Comments

  • Aidan Rowsome - 13/02/2012 13:52

    Good effort from AA but this new service can’t change driver behaviour as it gives the driver minimal feedback on their driving skills and no coaching on improvements. Rather than providing instant feedback on high-risk manoeuvres, AA will only report on driving issues after the fact. GreenRoad’s data shows the that most effective way to help drivers change their behaviour is to provide intelligent feedback while driving combined with detailed online analysis and coaching.

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