Seat UK's management team returns to full strength with the news that Ashley Andrew is joining the business as head of operations.
Andrew, 40, will officially take over the running of the Spanish brand's UK dealer network on Monday, March 5, and joins the firm from British car maker Rolls-Royce where he worked, most recently, as director for Europe and South Africa.
He has gathered his broad commercial knowledge across diverse automotive sectors from volume to premium and, most recently, super-luxury.
Having worked in domestic and international markets with Ford Motor Company and BMW Group, he has previously held senior positions in operations, product marketing, brand management and customer service.
He said: “I am really pleased to be joining such a successful team at such an important time in SEAT's development here.
“The brand is embarking on a major new product offensive this year and I'm sure that, with distinctive design and sporting performance a given, SEAT's continued success will be assured as it expands into new market segments.”