Fleet News

Ford extends market lead

Ford has increased its car sales and share for the year to date. Ford’s car sales in the first quarter of 2012 were up 3.5 per cent, compared with 2011.

Ford car sales were up 1.9 per cent in March, compared with March 2011, while Ford commercial vehicles (CVs) maintained overall leadership of the CV market, according to the Mark Ovenden, Ford of Britain managing director, said: "The important March sales month, when the number plate change boosts registrations, has provided some positive news for the market and Ford’s car range has continued its terrific 2012 sales record by extending our UK lead and significantly beating the market during the first quarter.

“The good news for Ford is that our best-ever range of vehicles is being strengthened even further this year with a slew of new vehicle launches such as B-MAX, 1.0-litre EcoBoost in Focus and B-MAX, Focus ST, Ranger and the new Ford Transit, which will make an even greater impact on the UK’s commercial vehicle market in its 46th year of UK CV leadership."

The official figures released by the SMMT show that total car sales in March were up 1.8 per cent to 372,835 units, compared with March 2011. Ford car sales of 53,830 were up 1.9 per cent, from 52,829 in March 2011. For the year to date (end March) total UK car sales were 563,556, up 0.9 per cent compared with 2011, while Ford car sales for this period in 2012 were 82,848 up 3.5 per cent compared with 2011.

Ford Fiesta was the UK best seller in March, taking 6.1 per cent of the total car market with 22,667 sales, up from 5.4 per cent and 19,676 sales in March 2011. Ford Fiesta is also the UK best seller for the year to date; its sales have increased from 27,924 to 33,390, compared with the same period in 2011.

Ford Focus took third position in UK sales in March and was in second place for the year to date. Focus secured 4.0 per cent of the March market with 15,086 registrations up from 3.9 per cent and 14,370 sales in March 2011.

The UK light commercial vehicle (LCV) and medium commercial vehicle (MCV) segments combined were down 11.1 per cent, compared with March 2011. Ford’s combined sales in these segments were down 20.3 per cent. Sales of Ford commercials in March were down from 12,622 to 10,377, compared with March 2011.

Ford medium commercials, headed by the industry-leading Ford Transit, accounted for 23.9 per cent of sales in that segment for the year to date. Ford’s share of LCV sales for the year to date was 47.4 per cent, up from 21.9 per cent in 2011.

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