Fleet News

Technology is changing the remarketing experience, says SMA

Remarketing technology has evolved to become one of the most important tools for maximising returns for clients. SMA was one of the first to invest in the technology to enable multi-channel auction remarketing through physical and virtual vehicle auctions and its digital toolkit has expanded rapidly since then. The latest addition to the digital portfolio is SMA’s Timed Auctions platform which provides online access for customers to vehicles offered for sale for a specified period of time. Each vehicle has the timer clearly displayed to show when the auction will finish.

“A virtual auction platform offers clear benefits to buyers and vendors, what we have established is that there is a real call for wider access to on-demand stock. Vendors are looking for faster distribution and higher conversions, sellers want access to stock on demand, but importantly they want it in a known and guaranteed condition so that they start to market it straight away.

“To support this we provide a unique money-back guarantee for on-line purchases on vehicles displaying a completed Fleet Inspection Report and we also provide buyers with a full description of each vehicle and a photographic portfolio to help them in their marketing” observes SMA managing director Bob Anderson.

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