Fleet News

New Peugeot Design Lab opens its doors

A new Peugeot Design Lab is launched to offer external clients design capability with its main objective to provide the design of products, services and experiences for external clients from all market sectors.

The considerable technical and human resources of the Peugeot Design Centre, at the heart of which the Peugeot Design Lab is located, gives the Peugeot Design Lab a unique capability in this area, across three continents, in the cities of Paris, Shanghai and Sao Paolo.

Gilles Vidal, director of style Peugeot said, “The challenge for automobile designers is ambitious: to anticipate ever higher expectations for quality, safety, and content, while preparing to make a step forward in design with a style that is innovative, attractive, and different”.

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