Rugby Borough Council have launched their new car salary sacrifice scheme with Fleet Hire under it’s Car Salary Selector brand.

Covering the Council’s 550 staff the scheme was formally launched last month following a program of direct employee communications including specific marketing and a number of presentations to employee groups.

Doug Jones, head of business transformation for Rugby, said: “Following our supplier assessment, Fleet Hire and its Car Salary Selector product stood out with its flexible approach and impressive technology platform.

“Having the option to work with a business that is so customer focused and offers its product proactively into the sub 1,000 employee market was also a big advantage for us.

“We were also extremely keen on the specific risk mitigation on unpaid leave events that this product could offer and the removal of risk to the Council.

“Overall our key objective is to deliver a valuable and easy to use benefit to our employees and the reaction to the scheme has been extremely positive.”

The scheme allows employees access to the fully automated web platform where they can select vehicles to maximum of 160g/km Co2 covering all manufacturer groups.

Fleet Hire currently has 15 car salary sacrifice schemes and exchanges in operation following the formal launch of its product Car Salary Selector in August 2011.

These arrangements cover both private and public sector clients ranging from 250 to 2,000 employees. Fleet Hire currently has another five schemes under implementation due for launch this year.