Fleet News

DS line boosts Citroen’s sales

Citroen’s premium DS line continues to strengthen sales, accounting for more than a quarter (27%) of Citroen's sales to both fleet and retail in May this year.

The 95g/km DS3 and recently launched DS5 diesel hybrid with emissions of 99g/km were among the cars available to drive at Company Car in Action (CCIA).

There was plenty of interest from attendees in the DS5 diesel hybrid, according to Marc Raven, Citroen UK’s communications director.

“We’ve got eight diesel hybrids here and they are out virtually permanently,” he said.

Citroen expects to sell 3,500 units with the Hybrid4 accounting for 10%. Two-thirds of the total are expected to be fleets.

Despite early interest Citroen does not expect DS5 sales to “really take off” until the beginning of next year when the full model range is available.

Revamped line-up

Citroen has recently revamped a number of its other models.

The revised C1 now has sub 100g/km CO2 emissions. However, so far it is the retail rather than the fleet market where interest is greatest according to Raven.

The C5 has also been updated with new technologies and styling features and went on sale at the beginning of July. Read more here.

Two of Citroen’s best-selling LCV ranges the Berlingo and the Dispatch also underwent styling tweaks and equipment upgrades earlier this year.

Citroen has also expanded its LCV fixed price repairs scheme, giving cost benefits for fleet operators running older LCVs.


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