SMA is launching a smartphone application which will allow trade buyers to bid for SMA online stock, see the vehicles in the live sales, listen to important auctioneer announcements and hear bids as they join an online SMA auction.
Bob Anderson, managing director at SMA, said: “Our latest audio visual smartphone application is set to deliver a more engaged and authentic auction experience digitally.
“The audio visual attribute will ensue that we move closer to replicating the physical auction experience. The fact that real bidders can see and hear the auction adds to the authenticity of the occasion and ensures buyers know that there really is a ’competitive’ environment.”
Following final testing the application – Live Bid - is expected to be available for registered trade buyers by Q2.