KPN and Masternaut have announce an agreement to jointly develop and market telematics-enabled fleet management and telematics enabled insurance products for businesses looking to provide a step-change in customer service, employee safety and operational efficiency.

The agreement provides KPN’s M2M (Machine-to-Machine) teams access to Masternaut's telematics products and services helping the company accelerate its goal of providing M2M services beyond connectivity to KPN customers.

According to the terms of the agreement, the two companies will market joint products designed to target the fleet market with proven products including driver behaviour management, vehicle telematics to improve efficiency.

The agreement also delivers enhanced vehicle expenses management modules, live vehicle tracking as well as products and services that reduce corporate and consumer risk in the insurance market.

The products will be distributed under the KPN brand, powered by the technology provided by Masternaut.

Masternaut will provide software services, applications, platforms and technical support, while KPN will contribute with its commercial network, including pre-sales and post-sales support, consultancy and customer care.

Jimmy Wind, M2M director of KPN, said: "With this agreement, KPN are demonstrating our response to customers’ needs in the growing M2M market.

“We can leverage our experience and knowledge of our customers and provide them with telematics-based products and services that solve many of their problems and have the ability to transform their businesses”.

Martin Hiscox, chief executive officer of Masternaut, said: "We are delighted that this partnership with KPN allows us both to deliver the most comprehensive service to KPN’s core business market.

“The combination of KPN’s brand and values with our technology delivers a clear and valuable proposition for both large enterprise and mid-sized companies.”

According to industry analysts Berg Insight, approximately 2.5 million commercial vehicles have telematics deployed.

They forecast that the installed base of fleet management systems will reach 5.7 million in Europe by 2016 – with the market in the Netherlands, Belgium currently only 18% penetrated.

The agreement provides KPN and Masternaut a twin-market strategy targeting both businesses that have not started on the telematics journey whilst targeting 1st-generation users with new and innovative products delivered in a consultative environment.