Fleet Logistics has appointed a new country head for the Nordics region as part of its restructuring and expansion plans.

Dennis Jensen joins the business from LeasePlan, where he was commercial director for Denmark.

The new appointment is part of the management reorganisation that Fleet Logistics, which has over 110,000 vehicles under management, announced at the end of last year.

Then the company appointed four chief regional officers responsible for the company’s main European regions, with a series of individual country heads reporting into them.

The reorganisation came three months after TÜV SÜD Auto Service, the automotive arm of German certification giant TÜV SÜD, acquired 100% of Fleet Logistics’ shares and assumed control of the company.

Jensen, 45, who was with LeasePlan Denmark for 17 years in a variety of roles, will now report into Stuart Donnelly, chief regional officer for the UK and the Nordics (Denmark, Norway, Sweden and Finland).

He will be based at the Fleet Logistics Nordics head office in Malmo, Sweden, and will commute from his home in Copenhagen, as well as working out of Fleet Logistics’ Finland office in Helsinki.

“We are delighted to appoint someone with Dennis’ vast experience of the European fleet and leasing market and look forward capitalising on that experience as we seek to continue to expand our Nordics business,” said Donnelly.

Jensen said he was delighted to be joining Fleet Logistics “at a time of financial crisis for many parts of Europe.”

“Fleet Logistics’ proposition is ideal for the current state of affairs that many companies in Europe find themselves in due to the financial crisis.

“As a result, cost cutting and careful management of costs is right now at the top of the corporate agenda. This is absolutely what Fleet Logistics can and does deliver for its many corporate clients.

“Before the crisis, companies would focus more on the service element and the extra services that their leasing supplier could provide. But, since the credit crunch, the game has changed and now the focus is on cost, cost and cost,” said Jensen.

Fleet Logistics’ proposition includes the management of multiple leasing suppliers through its multi-bidding acquisition model, and Jensen said this was exactly the type of solution that large corporate customers were looking for.

“Solus supply used to be the main way of providing leased cars in the region. But no one leasing company can be the cheapest on every single model,” he said.

“That’s why a solution like multi-bidding is so relevant for the current economic and market conditions as it identifies the cheapest price for every model to be added to the fleet from a panel of different leasing suppliers.”

Jensen said that there was huge scope for Fleet Logistics’ services throughout the Nordics region.

“I firmly believe Fleet Logistics has huge potential for growth in the region and that multi-bidding is definitely the way forward for large international clients,” he added.

“We have identified a number of potential clients with large vehicle fleets who would really benefit from the services that Fleet Logistics has to offer.”

Fleet Logistics manages around 10,000 cars on behalf of international corporate customers across the region, a growing proportion of its total portfolio, and has plans to double the Nordic fleet in line with the group’s expansion targets over the next three years.