Fleet News

Industry must wake up to the ‘power of push’

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Push messaging is set to revolutionise the way the fleet industry communicates with drivers – that’s according to Mark Andrews, MD of mobile technology innovation company DriverConnex.

Applications specifically designed to run on devices that have embedded push messaging can be used for a number of purposes: accurate mileage capture, instant feedback on preferred suppliers, vehicle safety checks to name but a few.

“There is huge amount of effort and energy that organisations expend on extracting some key items of vital information from drivers which push messaging could easily and quickly supply,” said Andrews.

“The proliferation of smart phones and tablets is self-evident and these mobile devices are rapidly becoming an essential tool of business, if the fleet industry does not wake up to the full potential of this technology it is missing a trick.”

Andrews reports that DriverConnex has seen strong interest from vehicle manufacturers, leasing companies and fleet managers keen to understand more about how push messaging can be deployed to support their driver and fleet managements operations.

As a consequence, the company has devised a series of white label modular applications that can be tailored to meet the requirements of any organisation wanting to exploit this technology.

“As with any new technology it is possible to get things wrong; ‘good push’ is about relevant and timely communication and not bombarding the driver, explained Andrews.

“At DriverConnex we have invested lot of energy in getting this balance right and using this new technology to best effect.

“We have developed specific native applications, designed to specifically run on the device operating system platform, to address some of the key needs of the fleet industry. These include applications to capture all business travel and related expenditure and specific modules for grey fleet and pool fleet management – each one incorporating push messaging functionality.”

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