London Executive has announced that they are replacing a third of their luxury car fleet with the E 300 BlueTEC Hybrid Mercedes-Benz.

With London's newest and largest hybrid fleet, London Executive now has more than 460 cars operating over 3,500 accounts.

“Within two years we hope to have fully converted our fleet to Mercedes-Benz E 300 BlueTEC Hybrids,” said managing director Adam Harvey.

“We don’t see being green as an alternative way of getting around the city - it’ll be the only way we will operate our fleet at London Executive at no extra cost to our clients. Being green is a basic requirement and not a USP for a car service.”

Founded in 1998 by Harvey, London Executive is a London-based luxury car company offering a chauffeur-driven car service in the UK and internationally.