Fleet News

Telematics has significant savings for Morelli

Automotive repair business the Morelli Group has been making cost and efficiency savings through using ALD Automotive’s ProFleet2 Premium Plus telematics solution.

Morelli wanted to be able to reassure its customers that their needs were being met in the fastest and most efficient way.

To ensure this happened, Morelli approached ALD Automotive to explore the opportunities that ALD’s ProFleet2 telematics solution could deliver, to accurately locate drivers and allocate jobs to technicians closest to the customer. 

Rob Cohen, finance director at Morelli, said: “We’re always looking at ways of improving the service we provide to our customers, and we’re also keen to make our business as efficient as possible. A great way of doing this was to look at our fleet drivers, the systems we had in place for driver job allocation and individual driving style.”

Morelli has used ALD Automotive for its fleet management for some time, so ALD was a natural partner for them. Initially, Morelli trialed ALD’s ProFleet2 Premium Plus telematics system on vans at two of their distribution centres, which resulted in significant cost and time savings for the business. As a result the system was rolled out across the branch network, and now all of their commercial vehicles, which include 65 vans, are using the specialised telematics technology.

Rob Cohen continued: “We’ve been really impressed with ProFleet2 since it was installed last October. It was the perfect solution for us. It’s helped save us time and provide a better level of customer service through accurately locating technicians and assigning jobs that are closest to them, as well as advising drivers of the most direct route to a particular job.

“It’s also had big cost savings for us. The system has helped us to reduce fuel consumption and, with fuel prices still high, any measure we can introduce to drive more economically is good for our business.  In addition, it’s helped highlight to drivers the need to monitor their driving style, resulting in better driver safety and consequently having a positive impact on their accident level.”



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