Chris Brownridge has been appointed as the new director for Mini UK and will take up his position on 1 November 2013
He succeeds Jochen Goller, 47, who steps up to the role of Senior Vice President Mini, responsible for all worldwide activities for the Mini brand based at the company headquarters in Munich, Germany.
Brownridge, 39, is currently BMW UK's marketing director, a post he has held since January 2012 and which is a UK executive board position reporting to the company's managing director. Since joining BMW Group UK in 2000, he has gained extensive experience within the business in sales, product management and marketing communications.
Commenting on the appointments, Tim Abbott, managing director of BMW Group UK, said: "The UK is the world's second largest market for Mini and Jochen Goller leaves the brand in great shape with sales up four per cent so far this year with around 30,000 Mini’s already sold.
"Chris's breadth of experience across the company has proved to be a great asset in his current role and will be even more valuable in his new position as the Mini brand portfolio continues to develop."
Brownridge said: "This is a really exciting time to be involved with Mini and I'm looking forward to building on the tremendous work by Jochen and his team to further strengthen the position of the Mini brand in the UK."
Brownridge studied Economics at Exeter University and is married with two children. He enjoys playing squash, developing his golf skills, photography and music.