Based on its recent research on the fleet management service market, Frost & Sullivan has presented Masternaut with the 2013 Frost & Sullivan Award for Competitive Strategy Leadership.
Judges said that the company has successfully differentiated itself from its competition through unique offerings, product quality, up-to-date functionality, and the significant cost savings that it imparts to customers.
“Being adaptive and resilient is a key success factor in the fiercely competitive fleet management services industry, and Masternaut has designed its strategies around offering better value to its customers,” said Frost & Sullivan research analyst Latha Rani.
“Masternaut’s product offerings help minimize the carbon footprint of fleets, improve safety, and augment efficiency, which ultimately translates to unparalleled customer value.”
Frost and Sullivan said the company leverages its market experience to constantly innovate and develop truly customizable solutions that meet clients' key needs. The company's best-in-class after sales service and support are also critical in providing unrivalled customer value.
Taking forward its technology development initiatives, the company invested over €20 million to create a technology platform, known as Masternaut Connect.
The platform employs the latest advancements in telematics and delivers real-time tracking and communications that aim to improve driver behaviour, fuel efficiency, and reduce carbon dioxide emissions.
Through this platform, Masternaut aims to help its customers optimise employee management and vehicle expenses, while giving them greater visibility into trends and strategic business data.
"Masternaut currently holds an impressive market share in this highly competitive space," said Rani. "With over 300,000 vehicles across Europe, the company has achieved an excellent compound annual growth rate of 30% from 2009 to 2012."
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a competitive strategy that results in stronger market share, competitive brand positioning and customer satisfaction.
Frost & Sullivan’s Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development.
Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.