Fleet Alliance has appointed Rob Wentworth-James in the newly created role of corporate sales director.
Wentworth-James was previously head of sales and marketing at fleet management specialist CLM, where he worked for the previous 17 years. Prior to this, he was employed by GE Capital Fleet Services as new business manager.
In his new role at Fleet Alliance, Wentworth-James will be tasked with enhancing the company’s fleet management capability and targeting larger fleets than the company has previously targeted.
While Fleet Alliance has traditionally provided fleet management for leased vehicles, this new expansion will also include the development of maintenance management services for outright purchase fleets. Clients will also be able to take advantage of leveraged cost savings gained through Fleet Alliance’s purchasing power.
Fleet Alliance’s rapid growth has come largely through the SME sector, although in recent years it has been successful in the corporate market where it has achieved a number of major contract wins with leading national companies including Gala Coral, Pets at Home and Europa Support Services.
Wentworth-James, who will join the Fleet Alliance executive board of directors and report to Managing Director Martin Brown, said he saw his appointment as a “tremendous opportunity to develop within such a dynamic company”.
“Fleet Alliance is an organisation I have admired for a long time, and when the opportunity arose to join the business and enhance its fleet management capability by targeting larger fleets, it was a very easy decision for me to say ‘yes’."
“This new appointment, and the planned expansion of our business, is very much aimed at improving still further the level and quality of services that we provide to our customers,” added Brown.