Citroen UK has appointed Arnaud Leclerc as its new managing director for the UK and Ireland, with effect from June 1, 2014.
Leclerc joins from Citroen Scandinavia where he has been managing director since July 2011.
He also held a number of key roles earlier in his career, including managing director - Citroen Croatia and regional co-ordinator for the Citroen brand in Europe.
He started his career in the motor industry in 1997 and joined PSA Peugeot Citroën in March 2001.
Leclerc replaces Linda Jackson who was promoted to global head of Citroen at the start of May.
PSA Peugeot Citroen revealed its 'Back in the Race' plans earlier this year to cut models from both the Peugeot and Citroen model lineup by almost half.
Leclerc will help implement the plans in the UK as well as guide Citroen's DS brand to become a separate franchise.