Volvo is the latest car manufacturer to extend the PR campaign of a new model introduction by revealing only the interior of the new XC90.
Following in the footsteps of the Mercedes-Benz C-Class and Audi TT where the interiors were shown before the exterior of the cars were revealed, Volvo has published images of the inside of the new XC90, which is expected to make its public debut at the Paris motor show in October.
Volvo says the new interior is the most luxurious to have been designed for one of its cars, "taking its inspiration from the country of Volvo’s birth, Sweden, which has a global reputation for integrating the latest technology with design that is clean, beautiful and crafted from the finest materials".
"The most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system," said Thomas Ingenlath, senior vice-president design of Volvo Cars.
This system – full details of which will be released at a later date – is virtually button free and represents a new way for drivers to control their car and access a range of Internet-based products and services. It also helps create an interior that is modern, spacious and uncluttered.
The new XC90’s interior combines materials such as soft leather and wood with handcrafted details including a gear lever made of crystal glass from Orrefors, the famous Swedish glass maker, and diamond-cut controls for the start/stop button and volume control.
"These details are designed to become the jewels of the interior. They add a bit of exclusive playfulness rather than pure functionality," said Robin Page, Volvo Cars’ interior design director.
The new XC90 is the first Volvo to use the company’s 'scalable product architecture' (SPA), which creates a far wider range of design options, improves driveability and permits the inclusion of the latest safety features and connected in-car technologies, while at the same time increasing interior space.
"Our new interior architecture is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect," said Peter Mertens, senior vice-president research and development of Volvo Cars.
The new XC90 is said to enhance Volvo's reputation for comfortable seats by offering innovatively designed seats that also free up interior space for passengers both in the second and third seat rows, helping to make the new XC90 a genuine seven-seater.
"Just like classic Scandinavian chairs, our new seats prove that seats don’t need a lot of thick padding to be comfortable," said Page.
"The full seat core has an ergonomic shape that resembles the human spine. A multitude of adjustment possibilities makes it possible for the individual user to create an ideal seating position.”
The standard Comfort seats are available with power operation, including adjustable side bolsters, seat cushion extension, multi-directional lumbar support and vertical adjustment of the headrests. Three settings can be stored in the memory. Ventilation and massage functions are optional.
The new, optional Contour seat has been designed to offer excellent side support all the way from the shoulders to the thighs.
The second row features three individual seats with recline adjustment. The sliding function can be used to create more legroom for the passengers in the third row – or to increase loading space if the third row seats are folded flat. An integrated child booster cushion in the centre seat is optional.
The seats in the third row, which Volvo claims offer class-leading comfort for passengers with a height up to 170 cm, are slightly centred to offer occupants a generous theatre-seat-inspired view forward.
Additional space for the feet under the second row seats creates additional comfort and legroom. Special attention has also been given to ensuring easy access to and exit from the third row and ease of operation.
All seven seats feature three-point safety belts with pre-tensioners, and all the seat rows are covered by the improved Inflatable Curtain airbags in a side impact or rollover situation.
The XC90 includes a number of storage options for the driver and all the passengers. All the seats in the second and third rows can be folded individually, improving loading flexibility. The third row seats can also be specified with power operation.
The XC90 can be specified with a four-zone climate system with individual settings for the occupants in the front seats and in the second row. A separate air-conditioning unit for the third row is standard or optional depending on the market.
Volvo Cars’ CleanZone air purification system has been further improved by adding a new filter for more efficient capture of small, harmful particles and pollen in the incoming air.