Honda has introduced a specialist motorcycle fleet dealer network, which it claims is the first in the UK.

Six existing Honda motorcycle dealers have been officially recognised as the first fleet specialists with the award of a ‘Honda Corporate' plaque.

Those in the network are looking to prospect leads and promote the merits of motorcycling to their local business market, supported by the new Honda Contract Hire product, which the group's customers have exclusive access to.

The move aims to increase sales of motorcycles to the corporate sector by offering specialist knowledge and a professional service and by emphasising the benefits of doing business on two-wheels, such as low CO2, high fuel economy, increased productivity (beating congestion, realising productivity savings of up to 75%), fleet savings across the board (including purchase and lease costs, road tax, parking and congestion charge) and high residuals (capitalising on high demand for used models created by strong export market).

Honda is also playing its part centrally in supporting the new fleet dealer network by promoting these messages at industry events (including CCIA) and establishing a fleet working group and an SMR system for motorcycles.

Nick Campolucci, head of motorcycles for Honda (UK) said: "There are so many compelling benefits to doing business on two wheels, presenting a real opportunity for the UK market.

"Formalising our fleet offering in this way gives us a real focus on giving the specialist advice and support that the corporate customer needs and deserves."

The six Honda (UK) dealers making up the new fleet network are:

• Doble Motorcycles - Coulsdon, Surrey
• Chiswick Honda - Chiswick, West London
•  Brindley Honda -  Wolverhampton, West Midlands
•  Lings Honda - Harleston, Norfolk
• Smith's Honda - Chester
• Wheels Honda - Peterborough