GreenRoad Technologies has opened an office in Leeds to meet a growing demand for its telematics solutions.
The business also has offices in London and its headquarters in the United States.
"The opening of GreenRoad's Leeds office is a natural outgrowth of the strong customer and partner base we already enjoy in the UK," said GreenRoad CEO Zeev Braude.
“We are seeing intensified demand for a telematics solution that genuinely combines driver behaviour change and fleet performance management.”
GreenRoad's customers in the UK include companies such as FirstGroup, Stagecoach, Iron Mountain, Bunzl, Swan Travels, East Yorkshire Motor Services, Henry Colbeck, Northern Gas Networks, South Wales Transport, among others.
The move comes as GreenRoad beefs up its Driver Safety flagship solution to include fleet performance features such as Live Fleet (real-time fleet tracking), Landmarks & Geo-fencing, Resource Locator, Route Replay & Location History and Dispatch Verification.
It now also offers an in-vehicle video feature that records the critical moments before and after unsafe driving behaviour. This provides additional visual context to help drivers and managers quickly get to the source of issues.